Mission and Values

Our mission statement provides our primary reason for existence and serves as a guide for strategic decision-making.

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At AquaKids®, we believe that every child should learn how to swim. That is why we combine quality instructors with a safe and comfortable environment. This guarantees each child a successful swimming experience.

Our Mission is:

“To provide the highest quality swim lessons in a safe, non-stressful environment while ensuring the best possible experience for students, parents, and staff.  We are in business to save lives.”


Our Core Values are:

  • Save lives
  • Safe and family-friendly culture
  • Caring and compassionate staff
  • Personal customer relationships
  • Support team member success
  • Honesty and integrity
  • We have FUN!

Our Core Values reflect how we expect our team to operate, both individually and collectively as well as the experience that we want you, our customer, to feel each and every time you interact with us. Our core values are critical to our culture and represent the manner in which we move toward our goals.